Lauren is the site director at StyleCaster, where she manages a whip-smart team of editors and freelance writers, steering the day-to-day operations of the site. She also manages big-picture initiatives across editorial, sales, and audience development.
Previously, she was the senior digital editor of Allure, where she worked with a team of eight to make the storied, legacy print brand a must-visit destination for, dare she say it, the millennial crowd. During her two-year tenure, she helped to grow the audience by more than 250%.
Before that, Lauren honed her digital chops at Refinery29, where she served first as a staff writer, and later, as contributor network editor. During her time at the rapidly growing start-up, she developed a strong understanding of content strategy, and learned to translate metrics into smart editorial decisions. At its largest, the contributor network was home to more than 115 contributing writers and more than 10% of the site's overall traffic.